A fresh new way of converting the offering to revenue that reflects what customers actually cherish.

This type of innovation can be observed in Spotify where they license music as buffett at the affordable price points for music lovers yet profitable for music production industry.

Superior methodologies to do work with market-leading margins through both effectivity and efficiency

This type of innovation can be observed in Ford Motors where they standardize affordable automobile vehicles by implementing moving assembly lines instead of crafting by hand.

Collaborations that share risk in development through technology, offering, channel, brand and asset.

This type of innovation can be observed in Accenture where they facilitate liquid workforces among this hyperconnected world for tackling many different unique tasks for clients.

Reorganizing and re-aligning assets, talents that lower fixed costs and improve efficiency of business function that foster performance

This type of innovation can be observed in FINNOMENA where they attract independent financial advisors to pump up their salesforce by facilitating efficient digital advisory platform that allows better incentivization.

Producing distinguishing features and/or functionality that performs better and that competitors cannot quickly replicate. (Note that, even the service type of offering is considered as a product)

This type of innovation can be observed in Netflix where their user behavioral analytics sophisticated not only the movie suggestions beyond mere popularity of movies, but also enhanced movie productions.

The invisible safety net through any additional support & enhancement around the core offering (Note that, this is a customer support type of service not the offering service)

This type of innovation can be observed in 7-ELEVEn where they offer a wide range of supplementary services in the stores such as personal bill payment and postal, amplifying the sense of convenience at their stores.

Ensuring that the right customers are getting what, when and how they want through multiple complementary ways with good experiences

This type of innovation can be observed in Apple where they took advantage of the rise of the Internet to constantly update their sophisticated iOS to people’s palms.

Identify through many touchpoints that distill a promise to attract new customers as well as retain existing customers.

This type of innovation can be observed in TTB where they not only design how it looks but also express their identify in the way that are both distinctive from other banks yet relevant to audiences are less overlapped.

Meaningful connection rather than only a transactional relationship, by providing broad avenues for exploration, and assisting people to find ways to make their lives more magical.

This type of innovation can be observed in Starbucks where their staff are well trained to nurture customer relationships, ensuring the customer experiences to be highly heartful at all times.