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Why Strategy Matters: Strategic Planning and Family Business Success

Overview

Event Title: Why Strategy Matters: Strategic Planning and Family Business Success

Event Type: Free Online Presentation (Zoom)

🗓️ Date: Saturday, 24 May 2025

🕙 Time: 10:00–11:00 (GMT+7)

🌐 Language: English

📍 Registration Link: https://forms.gle/MirSLVRzx5q6gUr17

📣 Facebook Event Page: https://fb.me/e/3cxVVY60i

About the event

Strategy isn’t just for corporate professionals—It is for everyone.

Strategy isn’t just for business experts at large corporations, it’s a mindset that helps you make smarter decisions, solve problems, and reach your goals. In this online event, you’ll learn what strategy means and how you’re probably already using it in your daily life without knowing it.

We’ll share real brand stories, break common myths, and hear from business and academic speakers. You’ll see how strategy can help you grow—whether you're helping grow your family’s business, building something of your own, or making career choices that set you up for success.

This session is designed to show you that strategy isn't just for CEOs, it’s a mindset you can apply right now to shape your future!

Speakers

Key Talking Points

Below are key messages and talking points about the event:

  • Strategy work is like creating your own luck in business. Sometimes when you think you were lucky to get opportunities, what you were doing was actually following the strategy principles with or without knowing.

  • Strategy is what allows even legacy businesses to evolve, not just survive.

  • Strategy is not a plan— it’s a mindset to deal with complexity and turn into more simple decision making.

  • Strategy eliminates blind bets, and turns them into meaningful ones.

  • Strategy can be found everywhere— across industries, departments, and even life decisions.

  • Students can influence organizations through strategy.

  • Wyld and Taishi.io welcome rising talents to grow with us through affiliate opportunities

Why Join?

  • Learn how to recognize and use strategy in your daily decisions

  • Discover how even family-run businesses often apply strategic thinking without realizing

  • Hear real-world case studies from speakers from the business and education worlds

  • Get insights you can apply to your future career, entrepreneurship, student projects, and family business.

  • Bonus: Opportunity to explore Wyld’s affiliate program

Ideal for

  • International university students

  • Family business successors

  • Young entrepreneurs or professionals starting out

  • Marketing or business-minded individuals

Event Schedule

  • 10:00 - 10:05 Intro opening & icebreaking

  • 10:05 - 10:15 Speaker #1: Sandee (Founder, Sand Studio & Co) Strategy from UX & Service designer’s perspective

  • 10:15 - 10:20 Q&A with Sandee

  • 10:20 - 10:30 Speaker #2: Ajarn Paul (Professor, Stamford University) Marketing strategy from academic stand point

  • 10:30 - 10:35 Q&A with Ajarn Paul

  • 10:35 - 10:45 Speaker #3: Taishi (CEO, Wyld) Strategy from family business consultant firms perspective

  • 10:45 - 10:50 Q&A with Taishi

  • 10:50 - 10:55 Affiliation program

  • 10:55 - 11:00 Final Takeaways, Thank You & Group Screenshot